The Utusan Awards were established to promote excellence and stimulate positive competition, showcasing the achievements attained by outstanding businesses with the following key objectives:
- To recognize the role and contributions of outstanding businesses towards the nation and the economy.
- To encourage local enterprises to continue developing and elevating their businesses.
- To motivate and inspire home-grown businesses to aim for excellence in their products and services.
- To celebrate and highlight the achievements of local enterprises that have contributed to the growth of the community.
- To inspire and encourage local businesses to promote Malaysia and showcase its products and services to the world.